Neue haas unica w1g movie#

Here’s a comparison of Helvetica Neue and Unica, both set at 30/30, with InDesign’s optical kerning turned on. Even Myriad Pro, conceived and drawn in the digital age, doesn’t have real small caps. For one thing, Unica has true small caps! - Still a rarity among sans serif typefaces, and missing entirely from almost all versions of Helvetica and Univers. ‘Nuff said.) Unica is designed for both display work and text, and it works on screen and on paper.īut there are other reasons to get excited. (Try OS X Yosemite on a non-Retina display. Univers and Helvetica are classics, but if you’ve worked with them you’ll know they’re not so readable in smaller sizes, and they really, really don’t translate well to your average computer screen. In this way, looking to the written part of the logo, a sensation of polarity is provided. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. The logo designer chose to use Neue Haas Unica font, a bold San Serif type, for NEXTGEN while for roadfuels the font used is an adaptation of Neue Haas Unica W1G semi-bold italic, giving a sense of movement, typical of when thinking to a road. While Neue Haas Unica’s design foundation is firmly based on the earlier version, it has also been restructured for current imaging technologies. I recommend reading the rest of the article, and the background history of Neue Haas Unica on the Linotype website, because from a typographic point of view this news is on par with hearing that Amelia Earhart’s plane had been discovered, but that’s not the only reason this is good news. Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. The Neue Haas Unica family is a reimaging of the 1980s Haas Unica design, a suite of typefaces intended to be an updated alternative to the Helvetica® family.

Neue haas unica w1g movie#

Imagine it fading into obscurity and existing for decades as nothing more than a cult film, a historical footnote, an object of fascination among serious movie buffs. IMAGINE IF, DUE to some fluke, The Empire Strikes Back had only been shown in a couple of movie theaters. Some things are just too cool to stay calm about.Īn article that appeared recently on Wired starts like this: